What we claim.
What we don't.
Why it matters.
Most agency case studies claim everything. This one explicitly states what digital contributed — and what the restaurant's team, product, and brand earned on their own. The honest position still produces a 37× return. And it is far more trustworthy than the alternative.
Every agency claims
100% of the upside.
Restaurant covers go up. The agency points to their work. No one mentions that the market also recovered, the head chef improved, the owner refurbished the dining room, or that a food critic happened to visit. Attribution in restaurants is genuinely hard — which is why almost no one does it honestly.
premium city-centre steakhouse venue grew covers by 7% while the local city-centre market fell 13%. That 20-point gap is real and verifiable from the venue's own OpenTable account. The question is: how much of it belongs to digital marketing specifically, and how much belongs to everything else?
The easy answer is to claim all of it. The honest answer requires a model with three tiers: what we can directly trace from a digital source to a booking, what we can reasonably infer was influenced by digital visibility, and what we explicitly do not claim — because the restaurant's team and product earned it independently of anything we built.
The three-tier model below is that honest answer. It is the basis for the €290K attributed revenue figure. It is also why that figure is credible in a way that a "we drove all of your growth" claim would not be.
attribute to digital work
Three tiers.
Three levels of certainty.
Each tier applies a different standard of evidence. Tier one requires a direct traceable path. Tier two requires reasonable inference backed by the infrastructure data. Tier three is explicitly excluded — not because it did not happen, but because we cannot claim it honestly.
digital bookings
digital influence
digital attribution
The digital path
we can actually trace.
The OpenTable Network channel is the only one in this case study where a confirmed digital event can be directly connected to a confirmed reservation. Every step in this funnel is platform-verified — no modelling required.
confirmed cover
37× return.
Here is exactly how we got there.
No black box. The methodology is stated in full. You can disagree with any assumption — the inputs are all explicit so you can run your own numbers.
assumption by assumption
€290,000 attributed revenue
against €7,800 cost.
The full ~€290K figure applies the three-tier model and includes reasonable inference from infrastructure metrics. Both numbers are stated separately so you can apply whichever standard you prefer.
Claiming less
builds more trust.
Any prospect who has worked with an agency before has seen the inflated case study. Here is why publishing the honest version is actually the stronger position.
Want to know what
honest attribution looks like
for your venue?
A 15-minute audit call gives you your domain authority, citation score, and map pack coverage against your competitive set. We show you the numbers first — no pitch, no model until you ask for one.
15-minute call. No pitch. No commitment.