Who It's For

We work with
restaurants that
deserve to be
busier.

The work produces better results for restaurants that already have quality in the room. We are not here to make a bad restaurant busy. We are here to make a good restaurant findable.

Yes Premium restaurant with a strong product, an experienced team, and the infrastructure to support growth
Yes Covers declining, flat, or growing slower than you'd expect given the quality
Yes Understands that infrastructure takes 6–12 months to compound properly
No Needs results in 30 days or expects advertising-style instant returns
The Right Fit

Read these carefully.
One of them is you.

These are not marketing personas. They are composites of every conversation we've had with the right kind of client — restaurant owners who came to us with a specific, recognisable situation. If one of the descriptions below makes you feel seen, that's not an accident.

The established venue
The restaurant is excellent.
The numbers don't reflect it.

You've been operating for years. The product is strong — reviews are good, regulars are loyal, the room fills on weekends. But midweek is softer than it should be, and you've noticed that newer venues with lesser food seem to be getting more online attention. The reason is simple: they built their digital infrastructure first. You built your kitchen first. Both decisions were right. Only one is still a problem. This is the most common starting position we see — and it is also the most documented one in our proof set.

Signs this is you
You rank well for your own name but almost nowhere for search terms a new customer would actually use
Covers are seasonal rather than consistently strong — the floor is too low, even when the ceiling is there
You've tried social media and paid ads but neither produced the sustained result you were looking for
When you look at where your covers come from, the answer is mostly regulars and word of mouth — not new discovery
The declining venue
Covers were fine.
Then they quietly weren't.

Nothing dramatic happened. No bad press, no staffing crisis, no obvious external event. But over 12–18 months the numbers drifted — slowly enough that it was easy to attribute to seasonality, to the market, to the city. Some of that may be true. But the venues outperforming the same market right now have one thing in common: they're more visible than you on Google, and they built that visibility while you were watching the floor. The 26-point swing documented in our proof set started from exactly this position — covers declining at four times the market rate, no map pack presence, and a domain authority below the competitive set.

Signs this is you
Cover counts are down 10–20% year-on-year and the trend is stable rather than recovering
You're spending more on promotions and discounting than you were two years ago, and the margins are feeling it
Competitors you used to feel ahead of are now visibly busier — and you're not sure why
Google searches for your cuisine and area return venues in the map pack that you know are not better than yours
The new opening
Opening soon.
Starting from nothing.

You've spent months — years, maybe — on the space, the menu, the team. Everything inside the door is ready. What you have not yet built is the digital layer that connects all of that to the customer who is searching for exactly what you're offering, right now, on their phone. Building the infrastructure from day one is significantly cheaper and faster than trying to recover a venue that has spent its first year invisible. The foundation compounds — the sooner it starts, the sooner it holds.

Signs this is you
Opening within 3–6 months and have no existing domain authority or local search presence to build on
You understand the room will take time to fill — and you want the digital work compounding from the first week, not the second year
The investment in the physical space makes a strong digital foundation feel proportionate, not extravagant
You want to avoid the pattern of good venues that never quite found their audience online, even after the product was proven
The scenarios above are documented in full on the Proof page
Profile 01 match · The established venue with digital gap
Flagship Dublin venue engagement
DA 15 → 44 +25% covers YoY 61,000+ annual covers 43× ROI 18 months
Five case studies from this profile type →
Profile 02 match · The declining venue vs a falling market
Premium city-centre steakhouse engagement
26pt swing vs 200+ venues +7% vs −13% market DA 33 → 47 37× ROI 15 months
Four case studies from this profile type →
Not the Right Fit

Some restaurants
we are not
the right answer for.

This is not about quality or ambition. It is about fit. The infrastructure approach compounds over time — which means it only makes sense for restaurants prepared to measure success over 6–12 months, not 30 days.

Being clear about this upfront saves time on both sides. If the situations below describe you, there are other approaches better suited to your needs right now. We would rather tell you that directly than take your money and deliver a result that does not match your expectations.

—
Needs bookings this month
If the immediate priority is filling tables in the next 30 days, paid advertising is a faster tool. Infrastructure takes 3–6 months before it holds, and 9–12 before it compounds. Starting now is still the right decision — but it should not be confused with a short-term fix.
—
Venue quality is the core problem
We are not able to make a poorly reviewed restaurant busy sustainably. Local search infrastructure drives discovery — which means it drives more people to experience exactly what your current guests experience. If that experience is inconsistent, more discovery accelerates the wrong outcome.
—
Wants a one-off project
A single citation campaign or GBP audit without ongoing monitoring is like servicing a car once and never again. Positions are not permanent — they require active maintenance. The retainer model exists because the work that earns positions is the same work that holds them.
—
Looking for a full-service agency
We do one thing: local search infrastructure. We don't offer social media management, paid advertising, branding, or web design. If you need all of those under one roof, we are not the right fit. If you need your visibility problem solved properly, we are.
The Question
If a new customer searched for exactly
what you serve,
would they find you?

Not your name. Not your address. The search a stranger would run — "best steakhouse city centre", "private dining [your neighbourhood]", "Sunday lunch near me". Pull out your phone and search right now. Whatever you see is exactly what your potential customers are seeing. Nine case studies on the Proof page document what happened when premium venues closed that gap — from the first audit to the final cover count.

Find out where you stand
"Yes — we're in the top 3."
Good. The question is whether you'll still be there in 6 months if your competitors keep building. Positions erode when they're not actively held. A free audit shows whether your current lead is fragile or structural.
"We're on page 1, but not the map pack."
The map pack captures the majority of local search clicks — organic page 1 positions below it receive a fraction of that traffic. You are visible but not in the right place. This is the gap the infrastructure closes.
"We're not there at all."
Then every customer who searches for what you serve and doesn't already know your name is going somewhere else. Every month. The audit shows exactly what it would take to change that and how long it realistically takes.
Step one
A free audit call
15 minutes. We look at your current domain authority, citation score, and map pack positions. You leave with a clear picture of where you stand relative to your competitive set — regardless of whether we work together.
Step two
An honest assessment
If the audit shows we can help, we say so clearly — and we tell you what improvement realistically looks like and how long it takes. If the fit isn't right, we tell you that instead. No pitch, no pressure.
Step three
Month one begins
If we both decide to move forward, the foundation phase starts immediately. No setup fees. Month-to-month from day one. The infrastructure built is yours — it does not revert if the engagement ends.
If this is you

Let's find out
what the gap
actually looks like.

A 15-minute audit call. We look at your domain authority, citation score, and map pack coverage against your competitive set. You leave with a clear picture — whether we work together or not.

Book a free audit Nine case studies on the Proof page

15 minutes. No pitch. No commitment.

© 2026 Moolah Media. Specialist Local Search for Premium Restaurants.

Dublin roots · Global restaurant engagements · moolahmedia.ie