Day 1:
invisible.
Month 18:
everywhere.
Most case studies show outcomes. This one shows the work — every layer of infrastructure built, every metric before and after, the precise sequence that turned a venue with no digital presence into one outperforming 84 competitors. What it started as. What it became. What it now owns permanently.
What the venue
looked like before
anything was built.
The starting audit matters because it establishes what the subsequent growth was measured against. A venue with DA 15, zero managed citations, and no map pack presence does not have a digital visibility problem — it has no digital visibility at all.
On day one of the engagement, the audit revealed a venue operating almost entirely on its offline reputation and its OpenTable profile. The website existed but was effectively invisible to the search engine — Domain Authority 15, no meaningful backlink profile, a spam score that needed attention, and zero presence in the Google Maps Pack for any competitive discovery term.
The Google Business Profile was unclaimed and unstructured. None of the 107 citation sources that now carry consistent NAP data had been managed. No local schema. No keyword-optimised descriptions. The profile that a guest would find when searching "restaurants in Dublin city centre" on Google Maps contained a handful of reviews and basic contact information — and ranked nowhere in the competitive stack.
This is not an unusual starting point. Most premium restaurants are in an identical position — excellent product, excellent reputation, entirely absent from the digital discovery layer where the majority of new guests now begin their decision. The audit simply made the gap visible in measurable terms.
infrastructure didn't exist.
Every metric.
Before and after.
The same eight infrastructure categories — measured at Day 1 and at Month 18. The left column is what was found. The right column is what was built. All figures platform-verified.
What was built,
and exactly when.
Infrastructure work follows a sequence — each layer enables the next. Citations must exist before pack positions can emerge. Authority must build before organic traffic compounds. This is the order it happened in.
Advertising stops.
Infrastructure doesn't.
The fundamental question about any marketing spend is: when the contract ends, what remains? The answer determines whether you are renting results or building something permanent.
The rented result.
What you now own.
grow without rebuild.
What the work did.
What it didn't.
The 43× return is stated at 50% attribution — deliberately conservative. The other half of the result belongs to the restaurant. Here is the honest line between the two.
18 months of work.
One number that
summarises it.
The infrastructure above produced a single, verifiable commercial outcome. Stated conservatively. Methodology fully disclosed.
Fixed monthly retainer → 43× revenue return
50% of +12,500 additional covers. €50 conservative floor. Both figures deliberately understated. The other 50% of the growth credit belongs to the restaurant's team, product, and the flagship brand.
Break-even: fewer than one evening's worth of additional covers per month. The venue exceeded that in the first sessions of every month. Everything beyond it is pure return.
The infrastructure that produced this — DA 44, 107 citations, 7 pack positions, 470 linking domains — is now permanently owned by the venue. Year two compounds from here.
What does your
Day 1 audit
actually show?
A 15-minute call gives you the same starting audit: your domain authority, citation score, map pack coverage, and the gap between where you are and where flagship engagement started. No cost. No commitment.
15-minute call. Full audit report included. No obligation.