Measurement
Restaurant attribution is genuinely hard. Discovery often happens on Google, the decision happens on a phone, and the booking lands on a platform or over the phone — with no single system holding the whole journey.
That is not a reason to avoid measurement. It is a reason to be precise about what each report can and cannot prove, and to be honest about the difference between correlation, contribution and attribution.
Measurement
Restaurant demand swings by season, weather and holiday. How to set a baseline, compare like for like, and avoid crediting or blaming SEO for the calendar.
4 min read
Read InsightMeasurement
The two free reports every restaurant should read: what Search Console and Business Profile Performance each measure, where they disagree, and which to trust.
3 min read
Read InsightMeasurement
Which reports prove what, how to read ranking movement against covers, and what an honest monthly restaurant SEO report contains.
3 min read
Read InsightMeasurement
Search Console, Business Profile Performance, GA4 and booking data: what each proves, and which numbers are worth reporting.
3 min read
Read InsightRestaurant SEO
How restaurant SEO actually works: search intent, cuisine and occasion queries, location relevance and what to measure.
Google Business Profile
What to optimise on a restaurant's Google Business Profile: categories, hours, menus, photos, posts and the Performance report.
Google Maps
Relevance, distance and prominence explained for restaurants, plus how to track local pack visibility without fooling yourself.
Reviews
How reviews influence restaurant discovery and choice, how to respond well, and why star rating alone is a weak measure.
Restaurant Discovery
How guests move between Google, reviews, booking platforms and directories — and what a restaurant can influence on each.
Restaurant Websites
What a restaurant website needs to be found and to convert: readable menus, location content, structured data and mobile speed.
Free Restaurant Visibility Audit
