Almost no guest books from a single source. They see a restaurant on Google, cross-check it on a review site, open the website for the menu, then complete the booking on whichever platform is easiest at that moment. The booking system records the last step and gets the credit for all of it.
That makes discovery a consistency problem as much as a ranking problem. Name, address, hours, cuisine, price band, photography and booking availability need to agree across every surface a guest might land on, because disagreement costs covers quietly.
This pillar covers how the main discovery surfaces behave, what is genuinely controllable on each, and how restaurant groups should manage several venues without the listings drifting apart. Moolah has no partnership or privileged access with any booking or review platform — everything here is based on public documentation and observed behaviour.
Where TripAdvisor still influences restaurant discovery, which guests actually use it, and how to keep a listing accurate without letting it own your demand.
Guests move between Google, review sites, your website and booking platforms before they book. Here is what each surface controls and what you can influence.