Restaurant Websites
A restaurant website has two separate jobs, and confusing them causes most of the damage we see. One job is helping search engines understand what the restaurant is, where it is and what it offers. The other is removing friction between an interested guest and a confirmed booking.
A page can be excellent at one and poor at the other. Worth separating them when deciding what to fix first.
Restaurant Websites
Which structured data a restaurant website genuinely needs — Restaurant, Menu, opening hours and FAQ — how to implement it, and what it will not do.
4 min read
Read InsightRestaurant Websites
Christmas restaurant demand searches early and books early. A month-by-month plan for menus, party pages, hours and profile work that captures it.
3 min read
Read InsightRestaurant Websites
Menu pages are the most-visited page on most restaurant sites, and usually a PDF. How to build one that works for guests and for search.
4 min read
Read InsightRestaurant Websites
How to structure a restaurant location page that ranks and converts: address and hours in text, directions, parking, menus, structured data and booking.
3 min read
Read InsightRestaurant Websites
How restaurants win private dining, group and occasion searches: page structure, the details organisers need, and how to measure enquiries.
3 min read
Read InsightRestaurant Websites
The website fundamentals that affect restaurant discovery and booking: readable menus, location content, schema and mobile speed.
3 min read
Read InsightRestaurant SEO
How restaurant SEO actually works: search intent, cuisine and occasion queries, location relevance and what to measure.
Google Business Profile
What to optimise on a restaurant's Google Business Profile: categories, hours, menus, photos, posts and the Performance report.
Google Maps
Relevance, distance and prominence explained for restaurants, plus how to track local pack visibility without fooling yourself.
Reviews
How reviews influence restaurant discovery and choice, how to respond well, and why star rating alone is a weak measure.
Restaurant Discovery
How guests move between Google, reviews, booking platforms and directories — and what a restaurant can influence on each.
Measurement
Search Console, Business Profile Performance, GA4 and booking platforms: what each measures and how far the evidence stretches.
Free Restaurant Visibility Audit
